Xerox's New Press Gives Production Capabilities at a Lower Price

ROCHESTER, N.Y., May 28, 2008 -- Xerox Corporation today announced a digital color press that packs robust production features such as coated paper handling, heavyweight media support, and feeding and finishing options at an entry-level price. The Xerox 700 Digital Color Press brings productivity, excellent print quality and flexibility to print providers looking to adopt digital technology or expand their digital printing businesses.

The Xerox 700 Digital Color Press prints at 70 pages per minute in color or black and white, and provides an affordable way to start building or expanding a digital printing business, especially for in-plant operations, quick printers, commercial printers, creative agencies, photo specialty retailers and departmental environments. The system has the image quality and productivity of a high-end production press and is ideal for photo books, brochures, direct-mail pieces, catalogs, calendars and postcards.

"The Xerox 700 Digital Color Press extends what is already the industry's broadest portfolio of digital color systems and fits a growing segment of the market," said Riley McNulty, IDC, a global provider of market intelligence. "Print providers are demanding products that produce lucrative full-color applications. The Xerox 700 Digital Color Press delivers with feature rich functionality at an affordable price."

As more businesses are benefitting from the quality and value of digital printing, the market for entry-level digital color presses continues to grow. According to the May 2008 IDC Hardcopy Peripheral Tracker, this market, defined as color devices of 41+ pages per minute, priced between $20,000 and $100,000, experienced 2007 year-over-year growth of 50 percent in the U.S. and 112 percent in Europe.

The Xerox 700 Digital Color Press uses a proprietary low-melt EA Toner that prints full color at fast speeds with matte finish image quality. EA Toner is Xerox's patented chemically-grown toner; its miniscule particles help ensure high-quality halftones, smooth transitions and rich shadow detail. This environmentally-friendly, low-melt EA Toner requires less energy to manufacture and print, minimizing the impact on the environment.

The new toner, imaging technology and media handling capabilities, coupled with the ability to load toner while the system is running, deliver image quality and greater productivity than other models in its class.

The press prints on coated and uncoated paper with a maximum sheet size of 13" x 19.2" and a wide media latitude between 64 gsm and 300 gsm (16 lb. bond up to 110 lb. cover). It offers automatic two-sided printing up to 220 gsm (80 lb. cover) on both coated and uncoated stocks. The device boasts image quality at 2400 x 2400 x 1 dots per inch and tight front-to-back registration of +/- 1.0mm.

A number of additional options enable customers to tailor the Xerox 700 Digital Color Press to meet the exact needs of their print operation. Customers can select the CX Print Server powered by Creo, the EX Print Server powered by Fiery, Integrated Fiery Color Server, EFI Splash RPX-iii Software or Xerox FreeFlow™ Print Server which for the first time is being offered in standard or professional editions. The device will also have a number of finishing options, including an Advanced Finisher, Professional Finisher, Light Production C Finisher and High-Capacity Stacker. These give customers the ability to customize their presses with several configurations and options for stapling, stacking, folding and booklet making on coated or uncoated papers. A variety of feeding options also provide the ability to tailor the press for use in a production or departmental environment and for jobs requiring special media.

Xerox FreeFlow Express to Print, the newest addition to the company's workflow portfolio, makes it easier for print providers to enter digital color printing. This option reduces the steps required to program jobs and automates functions to simplify complex job programming. Accuracy is ensured through a visual interface that previews the entire document, including in-line and off-line finishing capabilities. The affordable Xerox FreeFlow Express to Print - available for under $5,000 - makes the Xerox 700 Digital Color Press more productive and easier to use by delivering automation tools that previously were offered only on higher-end production devices.

Xerox 700 Digital Color Press users have access to Xerox's ProfitAccelerator™ Digital Business Resources portfolio, which is a collection of more than 75 tools and programs designed to help print providers develop and grow their digital businesses.

The new press exemplifies Xerox's emphasis on innovation, sustainability and a commitment to delivering the right technology, workflow, and business model to customers right now and in the future. The Xerox 700 Digital Color Press with FreeFlow Express to Print will be on display in the Xerox stand at drupa, the largest conference and exhibition for the print industry held every four years in Düsseldorf, Germany.

Pricing and availability
The Xerox 700 Digital Color Press is available for order taking immediately throughout Europe and in Russia, Israel, India, Middle East and South Africa. In these markets, the press will be available for installation in June. It will be available for order taking in August in North America and in select Latin American and Caribbean countries, where installations will begin in September. The Xerox 700 Digital Color Press will have a U.S. list price starting at $60,000 with a choice of print servers that range from $7,990 to $25,000.

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